DM413
Data-Driven & Email Marketing
Faculty
Rui Nunes
Founder of sendXmail, ZOPPLY and HOTLeads
Course length
Duration
Total hours
Credits
Language
Course type
Fee for single course
Fee for degree students
Skills you’ll learn
Overview
This course will explore the different stages of how to use email marketing: defining the objectives, designing the campaign, choosing the technology, setting up the infrastructure, the KPIs needed to measure the success, and using data visualization to demonstrate the results.
We will also discuss challenges that email marketers face along the way with tips and techniques to avoid and overcome them, and we’ll explore the future of email to keep you one step ahead.
This course will provide you the skills and knowledge to implement this crucial marketing channel into any business.
Learning highlights
- To be able to utilize and implement the email marketing tactic successfully into any business.
- To choose technology fit for a specific purpose based on determined requirements and objectives.
- The ability to build, design, write and analyze an email marketing campaign.
Course outline
15 classes
Session 1
The role of email in marketing
Session 2
Defining an email marketing strategy
Session 3
Choosing the technology
Session 4
The sign up process & list building
Session 5
An email marketer's secret weapon – Automation
Session 6
Deliverability & domain infrastructure
Session 7
Engaging your audience with copy
Session 8
Designing an email
Session 9
Sending your first email campaign
Session 10
Optimisation, test & learn
Session 11
Measuring email marketing success
Session 12
Post-campaign analysis
Session 13
Reporting, Analytics and Data Visualization
Session 14
Final Project
Session 15
Future of email – what’s on the horizon?
Course materials
Books
Prerequisites
All students will have an email address where test email marketing campaigns can be sent to.
Methodology
Lectures, workshops, exercises, presentation, group work.
Grading
Rui Nunes is the Founder of sendXmail, ZOPPLY and HOTLeads, a board member of APPM - Portuguese Marketing Professionals Association, a certified Head of Marketing with Digital Expertise, and a post-grad teacher in several universities. Is a frequent speaker at marketing events worldwide and a recognised consultant in email marketing, marketing automation and lead generation/B2B growth strategy.
Rui was in the founding team of Canalmail, which held the largest permission-based email marketing lists in Portuguese and Spanish language in the world and has helped grow several international projects like Kwanko, GrantonWorld, and EmailBidding, among others. He's also a very passionate advocate for best practices marketing foundations, and he's a regular host and speaker of webinars and lectures to those who don't have easy access to the most advanced techniques and technologies.
See full profileApply for this course
Data-Driven & Email Marketing
by Rui Nunes
Total hours
45 Hours
Dates
Jun 29 - Jul 17, 2026
Fee for single course
€1500
Fee for degree students
€750
How to secure your spot
Complete the form below to kickstart your application
Schedule your Harbour.Space interview
If successful, get ready to join us on campus
FAQ
Will I receive a certificate after completion?
Yes. Upon completion of the course, you will receive a certificate signed by the director of the program your course belonged to.
Do I need a visa?
This depends on your case. Please check with the Spanish or Thai consulate in your country of residence about visa requirements. We will do our part to provide you with the necessary documents, such as the Certificate of Enrollment.
Can I get a discount?
Yes. The easiest way to enroll in a course at a discounted price is to register for multiple courses. Registering for multiple courses will reduce the cost per individual course. Please ask the Admissions Office for more information about the other kinds of discounts we offer and what you can do to receive one.